eCommerce, or online shopping, as it’s noted, constitutes the current reality and the future in the world of shopping. This process of researching and purchasing

Measuring many different KPIs for your eCommerce business is very important, as this will help you make decisions based on data and not just personal

Have you ever tried to develop an eCommerce site?  Well, if you did try, you know what a complex procedure it is, from the creation of the idea to the implementation of basic functions. However, all

I am sure you have heard before that knowledge is power. The biggest companies in the world are successful because of the knowledge they gain

Personalization is vital for every e-business to improve the customers’ experience and increase conversion rates.   Nowadays, 89% of digital businesses invest in personalization. (Forrester)  However, not all businesses have the

The main thought on every business owner’s head – what do my customers want to buy and how can I offer it to them in the best way? Understanding customer

Neuromarketing – What is it?  Neuromarketing is a substance field in marketing which is based on the consumer brain and helps to measure the responses of consumers and how they

Digital transformation on eCommerce was already a part of our life but due to Covid-19 it skyrocketed all of a sudden. According to McKinsey, 10 years of e-commerce

eCommerce Search has evolved to be one of the most important features in any eCommerce website. The reason is because it helps the visitors to